1) Additional revenue stream
Years ago many traditional sport retail businesses realised that it is no longer enough to offer products for purchase at a physical store and created an online shop. With the changing market and demand for quality hire gear it is now just as essential for retailers to diversify their offering by introducing hire gear. Millennials are fuelling the experience and rental economy with 3 out of 4 saying they would choose to spend money on renting rather than buying. Many athletes also prefer to try gear such as road bikes before making the investment of purchasing. Therefore, a 'try before you buy' concept works well.
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